Winter Series Coming Soon!

It's never too early to think snow and Jeep 48Straight is wasting no time locking in official dates for the 2008 winter program. The list of world-class ski and snowboard cross and halfpipe athletes expected to compete in the event is long and illustrious, and the event's significant visibility on CBS Sports will be invaluable as they gear up for the 2010 Olympic Games in Vancouver.

This year’s lineup of world-class events includes:

December 12-14, 2008

Telluride, Colorado

Telluride Ski Resort
CBS Airdates: December 27 and January 18


January 30 - February 1, 2009

Squaw Valley, California

Squaw Valley USA
CBS Airdates: February 21 and February 22


March 27-29, 2009

Sun Valley, Idaho

Sun Valley Resort
CBS Airdates: March 28 and March 29

Though still relatively new, Jeep 48Straight in its first year provided thousands of participants in Colorado, California and Idaho and millions of television viewers across the globe gained unprecedented access to world class snow sports, illustrious musical performances and a wealth of other cultural, social and environmental initiatives.

Plans are in the works to make this year's event bigger and better than ever, centering around the prestigious, action-packed Jeep King of the Mountain Series, featuring ski and snowboard cross racing, as well as additional big air, high risk ski and snowboard halfpipe competitions. The payout and prestige continues to grow, with competitors battling for the rich cash purse and the keys to a new Jeep along with the sport's most coveted crown.

The action on the snow will be complemented by a weekend-long Jeep 48STRAIGHT Festival, featuring dozens of live concerts from some of the top acts in the industry. Though the slate of musicians has not been finalized, this past season featured 45 diverse and attention grabbing headliners such as Michael Franti & Spearhead, Swollen Members, Ky-Mani Marley, Slightly Stoopid, Mickey Avalon, Salem and Dirtie Blonde, to name a few. Additional highlights during the weekend include other cross-cultural initiatives celebrating the unique cultural flavor of each host site.

Each Jeep 48STRAIGHT event will receive national broadcast coverage on CBS Sports. Year-round coverage of the event series totals over 16 hours, including exposure on CBS Sports, the MOJO cable network and nationally syndicated television.

Full event information, including dates, times, locations and ticket information will be announced in the coming months.

48STRAIGHT News

             

48STRAIGHT News